Search engine optimization must begin with a thorough keyword analysis. Keyword research and selection should be treated with a lot of responsibility because website performance and economic results will depend on your correctly determining the optimum choices.
If you succeed in finding keywords that are often searched for but, at the same time, not repeated on many websites, you will have a good chance to obtain a lot of targeted visitors and high conversion rates.
If you select less appropriate keywords, you may be confronted with either low SERP positions for keywords that are severely competed for or high SERP positions for keywords that nobody searches for. In both cases you will get little to no traffic.
To make the right choice, you will want to use a tool that will show reliable information on keyword popularity (search volume) and competition (how many websites have been optimized for the selected keyword).
The WebCEO module for keyword search and suggestion is an integral part of our SEO software. Our keyword analysis software will help you at all the below stages of keyword research.
You start with the task of keyword list preparation (the "Find keywords" tab). WebCEO offers three independent sources, where you can request keywords.
Expand your keyword list with targeted phrases as much as possible not to miss any good keyword opportunity. Add the selected keywords to the basket in order to be able to proceed to the keyword competition analysis.
At the second tab, you will analyze your SEO competition from two different standpoints.
WebCEO will research each keyword's competition as thoroughly as you'd have probably never expected from software.
As a part of SEO analysis (Search Engine Optimization analysis), the keyword competition becomes a complex measure of various factors that determine keyword potential efficiency. The first factor is the general SEO competitive landscape which is the overall number of pages that have included that key phrase in their page texts and TITLE tags. The second factor is the strength of the top 10 leaders that consists of their link popularity, Google PageRank and Alexa Traffic Rank. The third factor is the keyword price that the leaders pay to stay on top of the paid search results.
WebCEO will quickly return keyword analysis data to you in one convenient table, allowing you to re-shuffle keywords according to any parameter, and then you can finally discover those special traffic-driving and money-making search terms.
With the WebCEO Keyword Analysis Software, you will get your own SEO campaign jump-started in minutes. Download WebCEO and take a free trial to conduct keyword search and analysis and get 11 more efficient tools for search engine optimization and website promotion.
Peter Da Vanzo
Search Engine Blog
There are numerous search engine optimization packages around, however this is one of the most comprehensive.
Unlike similar tools, WebCEO includes inbuilt keyword research software, so you can establish exactly which keywords you need to target before the technical optimization work begins. In all, WebCEO features nine separate website promotion tools.