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Today’s article
All fledgling site operators wish to know every small detail about their visitors. As time goes, they come to understanding that cherishing every single IP address is not as important as building sales funnels and improving ROI.
Competent statistics services such as Google Analytics (GA) or Web CEO’s HitLens real-time visitor analytics offer the most useful information about visitors’ steps across your website. With such knowledge you can get the most honest answers to the vital questions concerning the efficiency of your web-based business.
- Where do my visitors come from?
Reports from the ‘Referrers’ group in HitLens or ‘Traffic Sources’ in Google Analytics will tell you what sources bring more visitors to your site – search engines, bookmarks, linking pages, or paid advertising – so you can promptly correct your marketing and advertising strategy.
To know what pages of your site are found in organic results on certain targeted keywords, you can view the ‘Pages found on keywords’ report in HitLens. Based on this information, you can decide if corrections should be applied to your site’s semantic core, or if the found pages need more optimization for better search engine positioning.
- Who are my visitors?New, motivated, returning – all your visitors are potential customers. Compare the numbers from these reports (’Visitors’ group in both HitLens and Google Analytics services) to know how many people your website attracts and to measure their interest.
A large number of new visitors may show the result of well-targeted advertising, however your success lies in garnering a fair amount of returning visitors who are more likely to order your product (the ‘New visitors’ and ‘Returning visitors’ reports in HitLens, and the ‘New vs. Returning’ report in GA). Motivated visitors are those who look through many pages within one visit – this category of visitors are most interested in your services or goods (see ‘Motivated visits’ in HitLens and ‘Depth of visit’ in GA).
- When are my visitors most active?Activity reporting (the ‘Activity’ group in HitLens) shows when exactly your visitors are most and least active. If you often update your site with news, this will let you know which topics make people come to your site.If you run paid advertising campaigns, you can adjust your campaigns’ time wherever possible so that your newsletters or other ad types reach your targeted visitors in the right time.
- What are visitors doing on my website? How soon do they find what they look for?The amount of time (‘Site stickiness’ in HitLens, ‘Time on site’ in GA) that people spend on your website is an indicator of the site’s attractiveness or uselessness. If this number is too small, you should think about how to keep visitors’ interest and have them stay longer on your website. If you offer files for download, track these downloads using the special tracking code inserted to the download link. HitLens offers the ‘Downloads’ group for this purpose.Look through the navigation reports (‘Navigation’ group in HitLens or ‘Content’ group in GA).
The exit pages (last page viewed) require most attention, because they make people leave (‘Exit pages’ in HitLens). If you don’t expect people to simply leave from a page, but they do it often – examine the page carefully to see what prevents visitors from moving to your targeted action.
The single pages (the only ones visited) are the saddest cases – the visitor didn’t even look through a few pages of your site and left at once (‘Single pages’ in HitLens, ‘Bounce rate’ report in GA). The reasons for this behavior can be different: you get quite untargeted traffic, so people are uninterested, visitors are interested in the subject, but the first page visited hasn’t met their expectations, there are technical problems on the page, and others. Make sure all your pages offer comfortable navigation to all segments and topics of the site, and they are optimized for proper keywords to be relevant. We wrote about site structure recently; refer to issue 39 of SEO MixTour for more information.
Popular and unpopular pages show your visitors’ interests. Unpopular pages may contain a lack of information, so consider adding more valuable content there.If your site has many similar pages, combine them into content groups – this way you will get reasonable statistics for a site’s sections in order to define which of them are most interesting for your visitors (this feature is offered in HitLens).
- And the main question: is my business profitable?Everyone who invests her time and money in link building, PPC and paid advertising wants to find out which ad positions are worth investing in and which are not. The ‘Campaigns’ reports in HitLens help you do this – you’ll need to insert a special parameter into the ad link and track this ad campaign.If you use the order form on your site, you can track all completed transactions and revenue for any period of time (‘eCommerce’ group in HitLens, ‘Goals’ in GA).
You can also count how many visits had been made before the first transaction was completed (‘Visits before first transaction’ report in HitLens) – this will let you know if your website is convincing enough to incite a visitor to complete a transaction.The ROI (return on investment) number is the key indicator to evaluate the efficiency of your promotion efforts. The ROI is calculated as the net profit to costs ratio. Analysis of this information (ROI report in HitLens) can help you see if you use your budget efficiently to generate profit so you can adjust your marketing budget accordingly.
You can get more information about Google Analytics at their website and from experts. To get more information about HitLens, visit our website and read the FAQ. Go ahead – you can easily improve your online business by converting more visitors into customers.
SEO Companies’ Visibility Rate
Are SEO companies as good as they claim to be on their sites? Will they return the efficiency they promise? Are their skills qualified? The only way to find it out is to check how they optimize and promote their own sites.
Here we share Top 10 SEO Companies according to their search visibility rate for August 2010.
Click here to see the complete rate.
Web CEO analysts use objective evidence to rate SEO firms according to their search engine visibility. SEO companies’ visibility rate is calculated using a special formula that considers the positions of SEO companies’ sites in search engines results pages for the keywords their potential clients use, popularity of these keywords and number of competitors.
Learn more about the formula.
Here you can see how Top 10 SEO companies’ visibility rate has changed from June till August 2010.
Top 10 SEO Companies
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It’s no secret that search engines are very much concerned about improving their methods of analyzing website content. They don’t want to serve searchers with irrelevant pages. Their sophisticated algorithms take into account not only the content of a page where a keyword is found, but also a complex of interrelations between this page and other pages of the site, and also other sites linking to that page.
This means that it is not enough just to have a website but to present information in an organized and structured manner. As a rule, when SEOs are talking about establishing and supporting a website theme, they discuss optimization of a website’s directory structure and page cross-linking or siloing. We’d like to add a few simple concepts that are often skipped by SEO professionals because they are so obvious. We suggest that a newbie keep in mind the following three main aspects of site structure optimization as a theme factor:
- Optimize every page as a document with a definite (quite rigid) structure that search engines expect to findns
- Optimize your website’s directory structure based on the principles that search engines (and the SEO community) recommend, and
- Optimize cross-links to emphasize keywords and themes that your important pages are optimized for.
A good page is a well-structured document
So logically, its elements have higher or lower importance. A page title is the most important and concise information about your page. Page headings are also important, but not as important as the page title, and texts in the paragraphs are less important than headings. This means you should care about having a keyword-rich page title, headings and texts – every page that you consider important and devoted to some specific aspect of your business should be well-focused on a certain keyword and be also supported by various words that determine a more general theme.
A good site is a well-structured book
If your book is a short story, there is little reason to break it down into many chapters. Regarding a site, a complicated multi-level structure makes little sense if your site consists of 10-15 pages being subordinate in theme only to the index page. However, if you create a large site, grouping similar content into directories is a good solution, because you can set a specific theme in such a way.
Take enough time to consider your site navigation menu – it must be concise and include keywords that help you maintain theme accentuation.
As the major search engines continue to introduce different content into their search results (blended or universal search), the idea of directory siloing becomes even more attractive. It’s not only quite natural and convenient, but also good from the SEO point of view to group your movies into a /video/ folder, blog posts into a /blog/ folder and news into a /news/ folder.
Cross-linking as a theme supporting factor
Any landing page that is optimized for certain keywords will need a kind of credit – links from other pages that will corroborate the keyword and emphasize the theme. That is why you should create back-links on other supporting pages with keywords in the anchored text.
To summarize, what page elements should you optimize for a better theme support? Here they are:
- Page titles. Page visible text, especially, headings. Image alt texts, image titles. Surrounding text to support images, videos, maps.
- Page file names, directory names.
- Link anchor texts, link title attributes.
Its not a big surprise that you will find here nearly all page elements that require keyword optimization.
To understand what idea a search engine (in this case Google) might have about your site keywords and theme, enter Google Webmaster Tools and load the ‘Keywords’ report under ‘Your site on the web’. Does the Google analysis on your keyword significance match your desired pattern?
Web CEO Metrics
Here we are sharing the generalized numbers from our HitLens Web Analytics service. It covers 300,000+ websites from all over the world.
We’ve noticed a rise of Google in August 2010 compared to the year 2009 – it’s the leading SE referring 83% of all visitors. Yahoo is still losing visitors (it referred 7% of visitors to sites) and Bing is not in its best form (it refers only 6% of visitors). In light of the recent news about Yahoo and Bing combining, it will be interesting to see what will happen in the next few months.
Global Search Engines (%)
You can see how visitors are being referred to websites.
Visitor referrer shares have slightly changed compared to last year. Search engines referred 50% of all visitors in August 2010, which is 2% more than in August 2009. Bookmarking and Linking shares are equal – they have been reduced 1% each and now total 20%. The amount of people who use paid advertising has not changed – 6%.
Visitor Referrers (%)
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Today’s article
At least once in a lifetime everyone wonders how to earn some cash with a modicum of effort. A Web-based business seems an easy answer. It is true to some extent: the Internet gives you a great opportunity to generate intermediary money without producing anything material. And affiliate marketing is the easiest way to start making money with no significant initial cost – just join a successful affiliate program – and you are there. Completing a few steps to start earning with affiliate programs is as easy as ABC: a) sign up for an affiliate program, b) drive targeted traffic to a merchant via your affiliate link, and c) make maximum referrals perform the targeted action. But the question is:
How to achieve this?
- Be helpful
Provide your affiliate link as an additional source of valuable content. It should be relevant to your post’s theme and useful for your readers. Nobody will click on an affiliate link if there is no incentive for a visitor to do that, i.e. unless it is a useful tip, bright description, or hot news. Otherwise you may lose your readers’ trust throwing affiliate links indiscriminately. A helpful review that mentions a product’s pros and cons always attracts visitors and converts well.
- Use different media
Your aim is to show your affiliate link to the maximum number of prospects. That is why you shouldn’t be limited only to your website, take part in relevant forums, social networks, comment on blogs, use Squidoo Lens, and create videos. Pay attention to the fact that different products convert better if you use different ways of promotion.
- Talk the way you’ll be heard
Start with your reader in mind rather than the product. Use the language your readers understand. If you know your visitors’ interests, you may find a formula for a highly targeted message for them.
- Talk when you’ll be heard
Pay attention to how your sales level depends on the day of the week and the time of day. It may differ because of your prospects’ geographic location and the products you sell. If the product you promote is interesting to the people surfing the Internet at night then you should be active at this time too. And do not forget that during public holidays internet activity is minimal.
- Recommend
Your own success story is the best advertisement. Share your own experience of using the product you promote with your readers. Give tips and advice, write reviews, share useful information and how-to’s. Be objective and avoid marketing hype. You will achieve the best results if you give an open and honest review of the product, including both its strengths and weaknesses.
This is absolutely true for the Web CEO affiliate program – our affiliates who recommend Web CEO, and not sell it, increase their commissions several times over.
- Use multiple promotion channels for the same product
A certain percentage of your readers will surely notice your blog post promoting the affiliate product and will buy it, but you may increase the percentage of the buyers with follow-up messages. You may use the following idea: a Blog Post #1 announces a new product, tells about its benefits – a few days later, a Blog Post #2 gives some tips on using the product – in a few days a Newsletter notifies your subscribers about the two previous posts – then a few Tweets about the blog posts during the week follow up.
Remember that your aim is not to load up your readers, but to find ways to draw attention to the promoted product in an ethical way.
- Use contextual links instead of banners
Most Internet users ignore banner ads as white noise or even use ad-blocking plugins. Use multiple text affiliate links throughout the post about the promoted product or in other relevant posts. This will work much better than any beautiful banner.
- Give bonuses
Do you like discounts and sales? Your visitors feel the same way. If your merchant can afford a discount on the price of the product you promote, ask for this. This way you will attract more buyers.
Most merchants give seasonal discounts on their products. BTW, until September 3 you may purchase the Web CEO Unleashed Editions for a fraction of their regular price and even get a cash bonus.
- Do not forget about SEO
People should find your website somehow. That is where SEO comes into play. Organic traffic is still the main source of visitors for most websites, so be serious about your website optimization for targeted keywords.
- Track results
Keep track of your affiliate links’ performance: see what messages work better, which products sell better, what day of the week is better for posting and emailing, etc. and use this information to improve your future affiliate strategies.
Web CEO Affiliate Program
The Web CEO Affiliate Program has been one of the most popular affiliate programs on the SEO market for more than 6 years. Join our successful affiliates and get the following benefits:
- High commissions
- Two-tier system
- Monthly payouts
- Real-time tracking and reporting
- Incentives for top performers
- A must-have popular product with a good reputation in the SEO world
Sign up for Web CEO Affiliate Program Now
SEO Companies’ Visibility Rate
Are SEO companies as good as they claim to be on their sites? Will they return the efficiency they promise? Are their skills qualified? The only way to find it out is to check how they optimize and promote their own sites.
Here we share Top 10 SEO Companies according to their search visibility rate for July 2010.
Click here to see the complete rate.
Web CEO analysts use objective evidence to rate SEO firms according to their search engine visibility. SEO companies’ visibility rate is calculated using a special formula that considers the positions of SEO companies’ sites in search engines results pages for the keywords their potential clients use, popularity of these keywords and number of competitors.
Learn more about the formula.
Here you can see how Top 10 SEO companies’ visibility rate has changed from May till July 2010.
Top 10 SEO Companies
